Social media marketing focuses more on creating and executing a strategy to generate leads for your business through your presence on social platforms.

With social media marketing, you are creating and publishing content with a specific purpose: to engage visitors and direct them to your website/offer.

Media marketing usually involves the use of paid advertising to grow your following and expand your reach.

Platforms such as Facebook, google, bing, yahoo, and YouTube are your main ones.

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Social media management involves having an account on any social media platform(s), creating and distributing content on those platforms, and managing engagement with your audience.

Social media management ensures you’re using your social accounts intentionally and authentically (yes, your audience can absolutely tell when you’re not).

While social media marketing focuses more on creating and executing a strategy, social media management focuses more on the use of the accounts to help build a brand and awareness.

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